If you're a longboard soul surfer or a guy that really shreds the waves with a short board, Johnny Rice knows waves and water. Johnny then takes your personal wave riding style and physical characteristics, combines and translates them, adding his 40 years plus of knowledge, into your finished product.
The RESULTS: bitchen' surfboards!
Johnny Rice has been designing and shaping surfboards for forty years, he was taught by and is still friends with Dale Velzy .
Since then, Johnny has been a pioneer surfer, one of the first to bring hot-dogging to Northern California. A master Shaper he has created many innovations that influence surfing and manufacturing world wide.
He credits Dale Velzy for passing on the knowledge when Johnny shaped for him on Manhatten Pier and later in Malibu and Venice.
Johnny also learned much from his world wide surfing travels. His Johnny Rice Surf Shop in Brazil exposed world class surfers to world class shapes.
He bought his first surfboard "The Octopus" from big wave rider and now author Fred Van Dyke in 1949. |